- We are not dependent on each other; nor are we independent of each other; we are all interdependent with each other.
- Each of us has a personal sphere of influence of about 250 people. And so does every new person we meet.
- All things being equal, people will do business with, and refer business to, those people they know, like, and trust.
- It isn’t just what you know, and it isn’t just who you know.
- Business cards are not a big deal. We need them mainly to get the other person’s card.
Sphere of Influence
Are you familiar with the term sphere of influence as something apart from typical lawyer SEO? Sphere of influence is simply the people you know — people who are somehow, some way a part of your life, directly or even very indirectly.
Your sphere of influence includes everyone from immediate family members to distant relatives: close friends to casual acquaintances, the person who delivers the mail, the plumber, the tailor, the person who cuts your hair — practically anybody who in some way touches your life and whose life you touch.
Those who know how to use the tremendous strength of a network realize this very important fact:
“We are not dependent on each other; nor are we independent of each other; we are all interdependent with each other.”
The true strength really comes through when we realize that all the people in our network are also part of other people’s networks that we ourselves don’t personally know. And that, indirectly, makes each of those people part of our network too.
Have you ever heard of Joe Girard? Based out of a Chevrolet dealership in Detroit, Michigan, he was one of the world’s most successful car salespeople. Officially, he was actually the most successful car salesperson in the world for 14 years. That’s how long he was listed in the Guiness Book of World Records for selling the most cars in the world in a year’s time.
In his book, How to Sell Anything to Anybody, Girard explains what he calls Girard’s Law of 250. Basically, the law states that each of us has a personal sphere of influence of about 250 people.
Therefore, figure that every time you meet someone new, that person, even that average person, also has about 250 people in his or her sphere of influence. You know that once that person becomes part of your network, another 250 people indirectly become part of your network as well. Cultivate a network of enough new people, and your personal sphere of influence will soar to incredible heights.